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The Birthday Mom

MomsMaking a child's birthday special is often left to moms. But what happens to kids on their birthday when they are in foster care? Enter Jane Hoffman. The former Wall Street trader and mother of three set out to make sure foster kids' birthdays weren't forgotten. We're thrilled to announce a new charm set that celebrates A Birthday Wish. And once you read our Q&A with Jane, you'll understand why we're talking birthdays on the eve of Mother's Day. 

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The Holiday (Better World) Gift Guide -- All Under $100

Animal Gift SetThis season we are all about making a difference: by spending money on gifts that make the world a better place, and by shopping small businesses run by people whose mission we admire.  So we teamed up with three other companies we think you'll love, and picked our four favorite holiday gifts that are sure to have a big impact, this season and beyond!

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Making (Fresh!) Lemonade out of Lemons

One of our favorite parts about Altruette is the fact that our charms help teach young girls about amazing causes and about how to give back. This week, we're helping our kids make lemonade out of lemons. It's a fun way to teach your young friends--kids, grandkids, neighbors, nieces and nephews--the meaning of helping others. We can't think of a better way to spend our time this August!

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Meet Our Model: Amy E. Goodman


Amy E. GoodmanWhen we were dreaming up our Fall photo shoot, we knew we wanted a model who knew our brand, represented our customers, and believed in our causes.

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